Sales skills assessment test – Evaluate sales skills in employees and candidates


The ID-Sales (Vnt), previously Sales Skills Test (SALESSKILLS-AT), is a tool to assess the sales potential of candidates by evaluating the skills and essential competencies of a successful salesperson. This test and these sales assessment questions allow organizations to identify individuals who possess the skills required to deal with an increasingly demanding clientele. It can also help you adjust the sales quotas of your team of sales employees.

Characteristics of our sales skills assessment test

Available languages

English | French

Required time

1 hour


100 Questions | Multiple Choice Questions

Target audience

Sales professionals in direct contact with customers and involved in the various stages of the sales cycle.

Skills assessed by HRID’s sales test

What are the 14 Sales Skills Assessed in our ID-Sales Skills Assessment Test?

Standard Report Measures 14 sales-related skills.
The report presents an overall test result for each measured item as well as detailed results for each one.

Sales teams who consistently deliver for their organizations are the best. It’s no longer just the effort of one rainmaker; it’s now the entire team. This is not a mistake, as the elite sales teams are relentless in their pursuit of developing sales skills. The sales leader sets an expectation of excellence and instills a culture of learning and improvement to achieve both short-and long-term goals. It isn’t always so easy.

Sales skills don’t come naturally to everyone. Sales leaders should be coaching and nurturing these skills on a regular basis, but most lack the time or expertise. Coaching is important for the development of a salesperson, but it’s not enough. Here are the 14 inside sales skills you and your entire sales team need to quickly improve their performance and consistency:

  • Results-oriented;
  • Action-oriented;
  • Perseverance;
  • Persuasion;
  • Self-confidence;
  • Ability to Negotiate;
  • Business Acumen;
  • Autonomy;
  • Problem-solving;
  • Ability to Transmit Information;
  • Thoroughness;
  • Interpersonal communications;
  • Client-oriented;
  • Decision-making/judgement.


To register for our sales assessment test to identify the perfect sales candidate or sales strategy to apply to potential clients or to figure out the technical skills of your employees, contact us now!


To identify the performance in sales of your employee using a score (sales goals) and to know the most crucial elements of sales ability using our sales skills assessment test, contact us now! It’s perfect for all sales organizations and sales roles.


Contact us

Key advantages of assessing sales skills in the workplace

  • Detect the best sales talent and make the hiring process and recruitment process easier and gain a peace of mind on a daily basis.
  • Help to make informed decisions about your sales team.
  • Boost the effectiveness of your processes.
  • Develop your sales force.
  • Increase your revenue.

What are the 14 sales skills assessed by the ID-Sales?

Learn more about sales skills and how HRID tests for it.


The salesperson devotes great effort to reaching set goals and regards the achievement of results as a major concern.


The sales representative makes decisions and acts quickly despite the constraints that they must face.


The salesperson shows steady persistence on tasks in order to achieve objectives despite difficulties and obstacles.


The sales representative is able to convince others to adopt a belief, position, or course of action.


Having confidence in oneself, including one’s abilities, power, and judgement.

Ability to Negotiate

The salesperson can apply an excellent knowledge of negotiation approaches and techniques to reach agreements that are beneficial to all parties involved.

Business Acumen

The salesperson understands how one’s line of business operates and when and how to seize business opportunities.


The person in charge of sales is able to work independently with minimum supervision and appropriately use the leeway that is available.


The sales representative is able to identify and analyze a problem, gauge viable solutions, and select the most suitable one.

Ability to Transmit Information

The salesperson is able to transmit information effectively by using communication methods that are appropriate to the context and audience.


The salesperson carefully and completely follows prescribed procedures and methods to ensure elevated levels of accuracy and quality.

Interpersonal communications

The sales representative shows consideration, understanding, and respect for people in the work environment.


The salesperson strives to establish positive long-term relationships with clients/customers and to achieve high client/customer satisfaction by providing quality services or products that meet their wants, needs, and expectations.


The salesperson is able to make relevant decisions based on sound judgement.

What theoretical background is HRID using for the ID-Sales?

To our knowledge, an integrative theory about the sales process upon which everyone agrees does not exist. However, numerous professional and scientific writings describe the usual steps in the sales process and skills that are typically associated with it.

In terms of the process, documentation associated with the business of selling defines nine basic steps:

  1. Preliminary steps: including preparation, extensive knowledge of products and services offered by the organization, knowledge of the market and customers as well as all elements relating to organizational policies regarding sales.
  2. Prospection: to allow the seller to be proactive and show initiative when it comes to contacting clients.
  3. Initial contact: to create a relationship with the customer that can help promote sales.
  4. Identification of needs: to clearly establish the customer’s expectations and needs in terms of products and services.
  5. Presentation of products or services: to allow the seller to present the products and services that best meet the implicit and explicit needs expressed by the customer. This step also provides an opportunity to offer other products and services that could respond to needs that were not originally expressed by the customer and which might create interest.
  6. Handling objections: a natural part of the sales process which allows for adding clarifications to the nature or the use of the products and services offered. This step also offers an opportunity to overcome resistance from customers.
  7. Conclusion of the sale: to establish agreement for the sale of products and services. This step also provides an opportunity to specify the particulars surrounding the sale (closing price, time of delivery, etc.).
  8. Cross-selling: to offer additional products or services to the customers in order to complete the sale and to ensure that they have all the necessary items.
  9. Sales follow-up: to ensure that the customer has everything they were promised when the sale took place. Follow-up also includes responding to any complaints lodged by the customer

In terms of skills, the documentation regarding the areas of sales indicates that several skills are essential for properly conducting a sales process. In total, fourteen key skills were identified: interpersonal communication, Autonomy, Action-oriented, Client-oriented, Results-oriented, Perseverance, Thoroughness, Problem-solving, Ability to Transmit Information, Ability to Negotiate, decision-making/judgement, persuasion, Self-confidence, and Business Acumen. Conceptually, these competencies can be grouped into three broad categories:

  1. Sales strength: competencies required to finalize sales and achieve set targets.
  2. Quality of the sales process: competencies to ensure a high-quality sales process.
  3. Personal contact with the customer: competencies to establish personal contact with customers in order to better meet their needs.